How it works
Verified at source, tracked to your door
Five steps from farm to doorstep. The QR code on the parcel proves the entire chain.
Step 1
Source
Every product traces to one named farm, gaushala, weaving cluster or artisan cooperative. No anonymous middlemen.
Responsible: Verified seller (KYC by PostMart)Timing: One-time onboardingStep 2
Association verification
Before any product lists, the relevant association vouches for the seller against its own member roll. No vouch, no listing.
Responsible: GCCI / KVIC / GI Registry / TRIFEDTiming: 3–7 days per sellerStep 3
QR tag & chain of custody
Each batch ships with a unique QR linking to its full record: origin, verification date, batch, dispatch. Signed server-side, so a fake QR returns an invalid trace.
Responsible: PostMart (automated)Timing: Per batch, real timeStep 4
India Post dispatch
Every shipment moves on India Post Speed Post and is tracked on postinfo.gov.in — the same tracker as any Speed Post parcel. We never re-brand the tracking.
Responsible: India Post, Department of PostsTiming: 2–5 days nationwideStep 5
Doorstep & verify
Scan the QR on arrival to see the full provenance trail. If it does not verify, you get a full refund and the seller is flagged for audit.
Responsible: Customer, with PostMart backingTiming: Lifetime, per parcel